Misfits

Slideshow on Representation

Examples on Genre

Genre: Horror

Typical Settings: Forest, mansion, abandoned house

Typical Story/Plot: Revenge, murder, illness

Typical Characters: Demons, vampires, mythical creatures, mentally unstable citizens

Examples: Saw, Frankenstein, Paranormal Activity

Genre: Romantic Comedy

Typical Settings: Holiday, places of work e.g. office, home

Typical Story/Plot: Marriage, finding love, relationships

Typical Characters: Business man/woman, average everyday person

Examples: Love Actually, The Switch, Bridget Jones

Regular Stars seen in this Genre: Jennifer Aniston, Hugh Grant, Drew Barrymore

Audience Segmentation

Advertisers Interpretation To Define Audience Grouping

Succeeders: A person who wants products that increase their power and control in life.

Aspires: A person who wants products which improve their image and are fashionable.

Carers: A person who wants to be seen as caring for others.

Achievers: A person who is motivated by achievement. They are successful work-orientated people who get their satisfaction from their jobs and families. They favor established products and services that show off their success to their peers.

Radicals: A person who goes against traditional views and values.

Traditionalists: A person who stick to traditional views and values. 

Underachievers: A person who fails to achieve their potential, doesn't do as well as they expected. 

Making Meaning

Semiotics; A way of explaining how we make meanings 

Sign; Smallest single unit of meaning 

Denotation; The literal meaning of the thing in itself. Example- Dictionary definition to 'Red': any of various colors resembling the color of blood; the primary color at one extreme end of the visible spectrum, an effect of light with a wavelength between 610 and 780 nm.

Connotation; Suggested extra meaning and is also a code. Example- Red: Love, passion.

Iconic codes; Appears like the thing in itself- act to represent more 

Indexical signs; Indirectly points or suggests what it means/acts as ques to existing knowledge

Symbolic codes; Act as signifiers of meaning disconnected from what they denote, eg; colors

Convention; Refers to the established way of doing something

USP; Unique selling point

Superlative; The best of something (biggest/fastest)

Genre

Currently in Media we are looking at different Genre's to fit the audience. Genre is meeting the audience expectations. It is a set of characteristics or formula that is recognized by audiences. Genres are formed by conventions that change over time as new genres are invented and the use of old ones are discontinued.Genre works through important cultural myths and fears by repetitious, innovation and resolution. Genre creates a relationship between the audience and the producers which minimise the risk of financial failure. An example of a Genre is Horror, under Horror is a sub Horror such as Vampires. 

Below is a pie chart of Genre broken down found from http://www.psychologyofgames.com/2010/02/23/why-do-we-love-genres-so-much/ 

Power Point Presentation

Here is a power point presentation on the Givenchy advert. It shows the age range and what sex the product is for. It also talks about the magazine in which the advert came from. As this product is for men and women the advert may also be found in a men's magazine, for example Men's Health as this a male version of a magazine which is aimed at men who care for their appearance.

Magazine Mock-Up

 

Here is my magazine mock up. I have based my magazine on music. This is shown by using a current music brand, information on learning how to play a musical instrument and an interview with the winner of a music program 'Must be the Music'. I have used a Masthead at the top of my magazine, along with the price in bold.

Justin Timberlake Givenchy Play

Givenchy Play Perfume/Aftershave. Using celebrities in adverts grabs the viewers attention and therefore sells better as more people know about it. A video advertisement also promotes the products as these can be played on many types of media. For example; television is the highest use of media and was originally made for advertisement.

Analysing Magazine Covers.

At the moment in Media we are analysing magazine covers to help us with the magazine cover we will be making. I have learnt all about the conventions of the magazine and the definitions. An example of this is Masthead; The title, usually placed horizontally at the top of the front cover, which identifies the magazine.

The start to AS Media...

First lesson went well, we learned all about conventions and how they promote the magazine or newspaper. Conventions are based around the style content and form. These all have an impact on how the media piece in viewed by their audiences, and how it attracts different people. Conventions are sometimes described as the 'ingredients' of a particular form or genre. An example of this is given; If you was to make a new bulletin for production work you would have to encounter a range of 'rules of engagement' for news broadcasts.

We also learned the differences in audience for genre of text. The format or the content separates each person to what type of genre they prefer to read. An example of different genres are; music, fashion, film, and health. An example of a music magazine is: Q An example of a fashion magazine is: vouge. An example of a health magazine is: Womens Health. An exaple of a film magazine is: Empire