Semiotics; A way of explaining how we make meanings
Sign; Smallest single unit of meaning
Denotation; The literal meaning of the thing in itself. Example- Dictionary definition to 'Red': any of various colors resembling the color of blood; the primary color at one extreme end of the visible spectrum, an effect of light with a wavelength between 610 and 780 nm.
Connotation; Suggested extra meaning and is also a code. Example- Red: Love, passion.
Iconic codes; Appears like the thing in itself- act to represent more
Indexical signs; Indirectly points or suggests what it means/acts as ques to existing knowledge
Symbolic codes; Act as signifiers of meaning disconnected from what they denote, eg; colors
Convention; Refers to the established way of doing something
USP; Unique selling point
Superlative; The best of something (biggest/fastest)
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