Examples on Genre

Genre: Horror

Typical Settings: Forest, mansion, abandoned house

Typical Story/Plot: Revenge, murder, illness

Typical Characters: Demons, vampires, mythical creatures, mentally unstable citizens

Examples: Saw, Frankenstein, Paranormal Activity

Genre: Romantic Comedy

Typical Settings: Holiday, places of work e.g. office, home

Typical Story/Plot: Marriage, finding love, relationships

Typical Characters: Business man/woman, average everyday person

Examples: Love Actually, The Switch, Bridget Jones

Regular Stars seen in this Genre: Jennifer Aniston, Hugh Grant, Drew Barrymore

Audience Segmentation

Advertisers Interpretation To Define Audience Grouping

Succeeders: A person who wants products that increase their power and control in life.

Aspires: A person who wants products which improve their image and are fashionable.

Carers: A person who wants to be seen as caring for others.

Achievers: A person who is motivated by achievement. They are successful work-orientated people who get their satisfaction from their jobs and families. They favor established products and services that show off their success to their peers.

Radicals: A person who goes against traditional views and values.

Traditionalists: A person who stick to traditional views and values. 

Underachievers: A person who fails to achieve their potential, doesn't do as well as they expected. 

Making Meaning

Semiotics; A way of explaining how we make meanings 

Sign; Smallest single unit of meaning 

Denotation; The literal meaning of the thing in itself. Example- Dictionary definition to 'Red': any of various colors resembling the color of blood; the primary color at one extreme end of the visible spectrum, an effect of light with a wavelength between 610 and 780 nm.

Connotation; Suggested extra meaning and is also a code. Example- Red: Love, passion.

Iconic codes; Appears like the thing in itself- act to represent more 

Indexical signs; Indirectly points or suggests what it means/acts as ques to existing knowledge

Symbolic codes; Act as signifiers of meaning disconnected from what they denote, eg; colors

Convention; Refers to the established way of doing something

USP; Unique selling point

Superlative; The best of something (biggest/fastest)